Plenaria
20 maggio

ABSTRACT INTERVENTO

The Role of Mobile in Online Shopping and Buying

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Mobile devices are fundamentally altering the way that consumers shop and buy by allowing them to quickly and easily research prices and features of any product or service wherever and whenever they want. In turn, marketers and retailers are aggressively increasing their mobile marketing spending to ensure they reach their target audiences at the most opportune time. In this presentation, comScore co-founder and Chairman Gian Fulgoni will reveal how smartphones and tablets are being used by consumers and marketers across different countries, their impact on today’s e-commerce sales and how these patterns are likely to evolve in the future.

Gian Fulgoni

Co-Founder and Chairman Emeritus, comScore Inc.

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Gian Fulgoni is Co-Founder and Executive Chairman Emeritus of comScore Inc. (NASDAQ: SCOR). Founded in 1999, comScore employs 1,100 people and provides services to more than 2,300 clients worldwide, encompassing syndicated and custom solutions in the measurement of online audiences, e-commerce, advertising, search, video, mobile and TV viewing. The company also offers an extensive portfolio of digital services for web analytics, cross-platform media planning and analysis, campaign delivery validation, and advertising effectiveness measurement. From 1981 to 1998, Mr. Fulgoni was President/CEO of Information Resources, Inc. (IRI), the global supplier of retail POS scanner information and analytics to the CPG industry, where he grew the company from a start-up to one with annual revenues of more than $500 million and a market value of $1.4 Billion. In 1996, Advertising Age magazine named IRI the largest U.S. market research company. In 1991 and again in 2004, Mr. Fulgoni was named Illinois Entrepreneur of the Year, the only person to have twice received this honor. In 2008, Mr. Fulgoni was inducted into the Chicago Entrepreneurship Hall of Fame and named an Ernst & Young® Entrepreneur of the Year. In 2014, he received a Lifetime Achievement Award from the U.S. Advertising Research Foundation. Mr. Fulgoni is a popular speaker at conferences worldwide and has appeared frequently on CNN, NBC News, ABC News, CBS News, CNBC, FOX Business News, Bloomberg TV and the PBS Nightly Business Report. Educated in the U.K., Mr. Fulgoni holds a B.Sc. degree in Physics and an M.A. in Marketing. In 2012, he was awarded an Honorary Fellowship by the University of Glamorgan in Wales in recognition of his entrepreneurial skills and achievements in market research.