With the proliferation of mobile devices, customers have seized control and reset expectations of what an omni-channel experience needs to be. For merchants, the speed of innovation, copycats, and competitive threats make it harder to differentiate. In response, you must utilize scientific and cognitive approaches to optimize customer experiences, enhance decision making, and optimize execution.

Lets look into the near future at ways cognitive commerce can redefine, again, the omni-channel experience by giving customers even more flexibility to interact with a brand/merchant.