COMPANY PROFILE
Ligatus is the # 1 Native and Performance Network in Europe. Thecompany owned 100 percent by Gruner + Jahr focuses on the performancemarketing business within the digital advertising department of Gruner +Jahr. Headquarteredin Germany, the leading Premium Performance Marketing Vendors in Europeis active in Austria, Switzerland, France, Belgium, Holland, Spain,Italy and Turkey. Ligatus employs more than 150 resources in Europe.
Ligatus range on desktop, mobile and tablet comprises the following services:
DirectResponse, to arrive to the right person and use the click of highquality traffic to generate useful contacts and orders or sales.
ContentPromotion, to drive traffic and engage the right audience by promotingcontent through the engagement of Ligatus Premium audience. Retargeting to meet specific requirements, eg. apublisher who wants to acquire traffic with Ligatus can do campaignsdedicated to new unique users or with the aim of stimulating former users. Accounting management for the analysis and optimization of campaigns and the creation of new opportunities. A proprietary solution able to bypass Adblocker.
Ligatus is a guarantee of effectiveness and brand-safety thanks to a native non-intrusive positioning at the bottom of the article. Theefficacy of Ligatus algorithms allows advertisers to bring onlythe most relevant content at the right audience, according to popularitycriteria, freshness and contextualization. Ligatus is now the only platform in the world that providesadvertising Native in Programmatic on a network of exclusively Premium Publishers (+1,200sites).