COMPANY PROFILE
Webtrekk is a global provider of digital intelligence solutions, headquartered in Berlin with offices in China, Italy, Spain, the Netherlands and the USA. Webtrekk’s solutions allow companies to optimise their digital efforts. The Webtrekk Digital Intelligence Suite is widely recognised for its advanced analytics, testing and website customisation solutions, enabling you to turn data into profit with personalised, automated marketing campaigns and recommendations. Alongside its Digital Intelligence Suite, Webtrekk offers a wide range of consulting services designed to address digital analytics needs, from strategy to implementation to training.In more than 30 countries, CMOs, CIOs and marketing managers in e-commerce, media and publishing, banking, travel and hospitality, telecommunications and entertainment trust Webtrekk’s solutions. Webtrekk’s 130-plus employees are focused on setting benchmarks in the industry and providing the very best digital intelligence solutions to help drive your profit.Product detailsWebtrekk Analytics – Webtrekk originally launched as an analytics provider and still offers in-depth analytics based on raw data. Webtrekk’s analytics software includes app and mobile tracking, TV tracking, heatmaps and integration with Webtrekk’s other solutions.Webtrekk User Relationship Management (URM) enables customers to collect and store data in relation to individual users. URM is a way for companies to track users across devices, and utilise predictions such as customer lifetime value, next basket value, conversion probability and more.Webtrekk Marketing Automation (MA) lets marketers act on their data. By integrating with Webtrekk Analytics and User Relationship Management, Marketing Automation enables customised, targeted communication across numerous channels: onsite layers, emails, personalised page, recommendation widgets and more.Webtrekk Real-Time Advertising (RTA) utilises information from Webtrekk User Relationship Management to target visitors and users that are more likely to convert. By leveraging all the information that customers have about their users, Webtrekk RTA is designed to optimise marketing and advertising budgets.Reporting - Dashboard options include full screen layout, flexible grid, dynamic sizing of elements and dynamic pivots tables. In addition, full text editor, pictures, tables and links allow for supplements or additional information to be included in a dashboard or report.
MAIN CUSTOMERS
Zalando, Elemedia, Mediaset, Mondadori, Veesible, Red Bull, Rai, Il Messaggero, Monrif, Mediamond, Triboo Media, Domus, Condè Nast, Hearst, Gruppo Finelco, Linear, Veneto Banca, McDonald’s, Despar, Trovaprezzi, Tommy Hilfiger, Hugo Boss, BNP Paribas, Esprit, Medion, Douglas