COMPANY PROFILE
Founded in February 2004 by Mark Zuckerberg, the mission of Facebook is to give people the power of sharing their experiences and to make the world more open and connected. People use Facebook to stay in touch with their friends and family, to discover what happens in the world, to share and express what is important for them. Moreover, Facebook is present on the Italian market since November 2009 and in these years, it has achieved important results in terms of the growth of active people and businesses that invest on the platform. Now Facebook has become the most widely used platform globally and it is accessible from mobile wherever you are, used by more than 1.59 billion people on a monthly basis. With a turnover of 17.9 billion dollars in 2015 and 12.691 employees worldwide, Facebook now boasts 1.04 billion active people per day and 1.44 billion who access via mobile every month. Facebook is an increasingly relevant platform also in our country: everyday 22 million Italians connect to the platform, with 20 million from mobile devices – numbers that reach 27 million from desktop and 25 million from mobile each month. With over 3 million of SMB’s worldwide that actively invest on Facebook and 50 million active businesses pages, Facebook has become an increasingly relevant and strategic platform for the business, supporting companies and media agencies in the development of engaging, personalized and effective advertising campaigns. Through constantly evolving adv solutions and tools, innovative formats and high engagement, even more precise measurement metrics and unique adv experiences, Facebook offers companies always more advanced solutions. Each of us play an important role in the creation of a safe environment for the people, in particular for children. For this reason, Facebook works closely with all the players within the field of security – from the nonprofit organizations to agencies, from the government to the institutions providing guidelines to teachers, parents but also to students. In fact, the platform has always been involved in training activities related to people, regardless the age, for promoting an aware use of the platform; in fact, the objective is offering experiences which are always up with the evolution of the needs and the digital ways of communication and confrontation, paying particular attention to young people supporting them with various instrument specifically designed from them.