COMPANY PROFILE
As companies embrace the enormous opportunity that comes from orientingan entire business around the customer experience, leaders are nowadding cognitive solutions that can help them understand, learn, reasonand respond to customers in real time. With the power of cognitive commerce, leaders can develop deeperengagement with their customers, layering in nuances of tone, sentiment,emotional state, environmental conditions and personal relationships.These businesses anticipate what customers want and know how to deliverthe right experience at the perfect moment—billions of times a day.Cognitive processes and operations bring certainty to the business andsupport these extraordinary experiences with a synchronized, predictivevalue chain that mitigates risk and reveals hidden opportunity—on aglobal scale. IBM Commerce is dedicated to the leaders and practitioners harnessingthis change, helping them blend art and science to expand theboundaries of what is possible. Cognitive capabilities, powered by IBMWatson, allow new insights, reveal patterns and make unlikelyconnections beyond human perception. Access to an endless universe ofinformation unlocks equally endless possibilities. That’s the power ofcognitive commerce. Learn more at ibm.com/commerce.