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18 e 19 Maggio 2016

Mico - Gate 14 - via Gattamelata 5 - Milano


How to use context-driven customer experiences to deliver outstanding commerce results?

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It’s no longer enough just to track and convert your prospects - they need to be turned into lifelong fans of your brand. With commerce channels and buying behavior changing so fast, we all know that’s easier said than done. What were once communication channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce-, content- and experience-data were divided into seperate silos. Those days are gone. Now content has a direct impact on commerce. Relevant content fuels customer interactions, but that content will be far more useful and engaging if it is delivered in the context of the customer’s latest interaction with your brand. Find out what’s the value of delivering personalized experiences and how you can do it with Sitecore Commerce platform?

Cecile Sofie Anker Andersen

Sales Manager, Sitecore

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Cecilie Sofie Anker Andersen has worked with Digital Marketing since 2008. Her background is Email Marketing/Lifecycle Campaign Management and CRM. She holds a Master of Science in Business Administration and International Marketing & Management from Copenhagen Business School. Today she works in Sitecore International as Sales Manager for the Italian marked. She is based at the Sitecore Head Quarter in Copenhagen, but spends a lot of time in Italy working with Sitecore partners and customers.