Yihyun Lim is a design innovation strategist with expertise in merging spatial experience with digital interactions. She has experiences in designing innovation strategies for a wide range of industries, from retail banking, smart home residential, to artisanal fabrication. An architect by training, she received her degrees at Massachusetts Institute of Technology and University of California Berkley. Yihyun is currently at MIT Mobile Experience Lab as senior research associate, and she is also the CEO and Director of Innovation By Design, a start-up consultancy based in Cambridge, with global offices in Milan and Seoul.